Renaming Facebook's News Feed

I led the execution of renaming Facebook's News Feed product to the more streamlined — and more intuitive — name of 'Feed'. This was a seemingly simple task that involved:

• ›Forming a strategy to programmatically identify and update the 5,000 lines of code across Meta's products that include the term 'News Feed'.
• ›Working with Engineering and Data Science to run a canary test to validate that this change wouldn't affect any core company metrics.
• ›Negotiating with product teams on other Meta products that include prominent instances of the term 'News Feed', like Workplace and Ads Manager.
• ›Liaising with Product Marketing and Comms on internal and external communications.
• ›Coordinating a team of Content Designers, Engineers and Language Program Managers (for internationalization), to action the change.
• ›Aligning on timelines with company leadership.